Part portable success coach, part action guide to the launch cycle of a new business start-up, Birthing the Elephant: the woman’s go-for-it! guide to overcoming the big challenges of launching a business (Penguin Random House/Ten Speed Press) is the What to Expect When You’re Expecting for aspiring women entrepreneurs. It provides a practical road map to the rocky emotional and economic terrain they’ll face during the critical first 24 months of their start-up.
Packed with front-line advice from successful entrepreneurs like Bobbi Brown, the cosmetics company founder and Liz Lange, the maternity wear pioneer, Birthing the Elephant offers women the support they need to deliver on their dream by showing them the smart moves to make and pitfalls to avoid. Available via Amazon and indie bookstores.