“There is no Frigate like a Book
To take us Lands away
Nor any Coursers like a Page
Of prancing Poetry –
This Traverse may the poorest take
Without oppress of Toll –
How frugal is the Chariot
That bears the Human Soul –“

Emily Dickinson

Just love this poem! As kids, who among us didn’t delight in climbing abord that magical frigate and sailing away? And how wise we were in our own childish ways. There’s abndant research to show that reading enriches kids’ language skills, conversations, and school success. That’s why I was happy to learn that Kellogg and Penguin Random House have teamed up in a Feeding Reading partnership to inspire more kids reading. Last year, the program distributed 400,000 books to kids across America.

This year, through the end of September, any families who buy participating Kellogg’s products can earn a book. There are 125 titles to choose from at all reading levels. Books acquired through the program can also be donated to a school or library.

To help kick off the program, New York Times bestselling author Mary Pope Osborne will join kids for snack-time story hour and read from the latest book in her Magic Tree House series, To the Future, Ben Franklin! Her award-winning series has sold over 143 million books worldwide since its debut in 1992, and has been translated into 34 languages in more than 100 countries. Osborne, a longtime champion of child literacy, has made it her mission to help children discover the magic of reading

“Reading builds hearts, minds and memories,” notes Zion Doran, Senior Director of Promotions at Kellogg Company….More opportunities to read during childhood can lead to more opportunities throughout life.” How true this is! For more information on how this program puts kids and books together, visit www.FeedingReading.com.

Bravo, Penguin Random House and Kellog Company. We love new readers. Write on!

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