Most companies these days have mission statements. Beyond just being statements of their purpose, they also capture the company’s goals and help focus everyone on achieving them. It may also set forth the ideals it stands for. In a nutshell, it declares what a company is all about, what it hopes to achieve and its path to success.
As many of us continue to shelter in place, it seems like the perfect time to create a personal mission statement about our writing. Jeffrey Gitomer, a sales and motivational expert, considers a personal mission statement a powerful focusing tool, one that “builds your character at the same time it lays it bare.” In his book, The Sales Bible, he offers some simple advice on crafting your own.
First, think about what your personal mission statement is designed to do: It’s an affirmation, philosophy, and purpose all captured on paper. It’s an opportunity to bring your goals into sharper focus and to connect your ideals with the real world. It’s a personal challenge written to yourself and for yourself.
It can be fun to write and well worth the time you put into it. Here are some ground rules from Jeffrey Gitomer to get you started:
Define yourself: Who or what are you dedicated to?
Define your service to others: What do you intend to put your talent and time into accomplishing?
Describe how you will strive to get better, to grow, and hone your craft and skills.
Then use your goals and vision to define your mission:
Describe the example you are seeking to set.
Describe the ideals you seek to express in your life and work.
Write down the affirmations you plan to use every day to inspire you and keep you focused and on track.
All this takes time — it’s a process. Write a first draft and let it sit for a few days. Reread it and make any changes that better reflect your true feelings. Describe honestly and personally who you think you are and what you want to achieve and become.
Don’t be afraid to get down on paper what you want to do and what you believe proud talents are. You’re writing this statement for yourself, not others. Affirm everything you think you are or think you aspire to and want to become. Do it with a sense of pride. Do it with a spirit of adventure.
Once you feel happy with your statement, sign it in bold letters and put it where you can see it every day. Write on!
life and work.