Monthly Archives: June 2015

Slow Mo

Posted on June 5, 2015 by karinwritesdangerously

“Slow Mo” — that’s shorthand for “slow motion” in the film industry, and it aptly describes the kind of day I had today. It was slow going, from start to finish. I can’t really explain why, but my motor seemed … Continue reading →

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Finishing Up

Posted on June 4, 2015 by karinwritesdangerously

When you’ve been working on a major writing project — one that’s consumed significant amounts of time and energy — it’s very easy to shift into overdrive and begin overwriting. I know, because there have been several times during the … Continue reading →

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David’s Don’ts2

Posted on June 3, 2015 by karinwritesdangerously

As noted in my previous post (see David’s Don’ts), David Ogilvy was a legendary copywriter known for his pithy, persuasive, and panache-filled prose. In my last post, I listed 1 through 5 of the 10 “copywriting crimes” that he sagely … Continue reading →

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David’s Don’ts

Posted on June 2, 2015 by karinwritesdangerously

In a storied career that spanned 50 years, legendary “Mad Man” David Ogilvy sold over $100 million worth of advertising. He was known and widely respected for his highly disciplined approach to copywriting. A recent Copyblogger.com article listed 10 “copywriting … Continue reading →

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Publishing Palace

Posted on June 1, 2015 by karinwritesdangerously

“But words are things, and a small drop of ink, Falling like dew upon a thought, produces That which makes thousands, perhaps millions, think.” Lord Byron There it was, looming before me — the crystal palace! What a delight to … Continue reading →

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