Tag Archives: Copyblogger.com

Green Light

Here’s one pastime that’s always a pleasure for me: Hunting for new tools and approaches we can all fruitfully use to improve our writing. My search just turned up approach that sounds playful as well as productive — a winning … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

David’s Don’ts2

As noted in my previous post (see David’s Don’ts), David Ogilvy was a legendary copywriter known for his pithy, persuasive, and panache-filled prose. In my last post, I listed 1 through 5 of the 10 “copywriting crimes” that he sagely … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

David’s Don’ts

In a storied career that spanned 50 years, legendary “Mad Man” David Ogilvy sold over $100 million worth of advertising. He was known and widely respected for his highly disciplined approach to copywriting. A recent Copyblogger.com article listed 10 “copywriting … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Resourceful Sites

Recently, Toby Stein, a friend, poetry lover, and KWD reader, asked me to gather together some of the sites I refer to from time to time. What a great idea! To fulfill my motivational mission, I often turn to a … Continue reading

Posted in Uncategorized | Tagged , , , , , , | 2 Comments

One Hour

There are loads of Internet sites about various aspects of writing. In my search to get to the next level with my own work and help you do the same, I check out a number of them from time to … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment